Famously recognized for three simple dots, our logo has caught the attention of curious fashionistas for the past fifteen years. The uniqueness of our logo has sparked curiosity and conversations as to why “three dots” and the meaning behind the ellipsis.
At the inception of the company, co-founder Sharon Lebon imagined a logo sophisticated enough to communicate our core philosophy, yet pictured something minimalistic. Three dots was a perfect pick; it was clever, casual and clean. The logo represented both the brand and high quality product flawlessly.
Remarkably, the uniqueness of our logo found its way on our sizing system; a system that no one else has! We use a light/dark grey dot to indicate five different sizes, x-small through x-large. Eliminating the need for any and all tags, our logo is heat-stamped directly onto the inside neckline in order to maximize the ultimate comfort.
The Three Dots logo is certainly one that has gone done in books as iconic and timeless. In Fashion Icons: The Power of Graphic Design, authors Mike Toth and Jennie D’Amato not only recognize the iconic logo but define the meaning of three dots stating:
In the language of Western Union, three dots is an alert that “More Message Will Follow.”
You can surely count on us keeping our promise that more will follow! •••